Egyptian fintech startup, Blnk, raises $37 million to scale AI-driven consumer lending

The company said the new capital will support expansion of its consumer finance operations in Egypt, with a focus on widening access for women and underserved borrowers.

Omokolade Ajayi
Omokolade Ajayi
Egyptian fintech startup, Blnk

Egyptian fintech Blnk has secured $37 million in fresh funding as it seeks to expand consumer lending in one of Africa’s fastest-growing financial technology markets, betting on rising demand for credit among people who remain outside the traditional banking system. 

The financing package combines $12.5 million in Series A equity led by Algebra Ventures, with participation from SANAD Fund for MSME, Endeavor Catalyst, and Emirates International Investment Company. It also includes $24.6 million in debt facilities arranged through local banks and financial institutions.

The company said the new capital will support expansion of its consumer finance operations in Egypt, with a focus on widening access for women and underserved borrowers. Its model allows merchants to offer instant, point-of-sale financing with flexible repayment terms across a broad range of goods and services.

Blnk funding fuels next-gen underwriting scalability

“We’re proud to have secured the backing of some of the most respected investors in the region and beyond for this round of funding,” said Amr Sultan, co-founder and chief executive officer of Blnk. “This new round of funding positions us to strengthen our profitability – expanding our reach, diversifying our offerings, and doubling down on our commitment to unlocking financial access for millions of consumers in Egypt and beyond.”

Investors said the company has built a lending model that combines disciplined risk controls with digital underwriting tools designed for markets where traditional credit data is limited. “Blnk’s ability to serve the underserved, particularly unbanked and underbanked consumers, while maintaining disciplined credit management, positions them as a category-defining player in Egypt’s consumer finance space,” said Karim Hussein, managing partner at Algebra Ventures. “We’re excited to back them as they scale into new verticals and beyond.”

Sandra Rohleder, chairperson of the board at the SANAD Fund for MSME, said the company is helping reshape how credit is delivered in emerging markets. She pointed to its use of real-time risk assessment tools and its ability to scale customer onboarding across retail channels.

Blnk logs 173 percent revenue growth post-profit

Founded in 2021, Blnk operates as a digital consumer finance platform focused on point-of-sale lending. It has built partnerships with merchants to provide instant credit approvals at checkout, using data-driven models to assess borrower risk in real time.

Egypt’s consumer finance market has continued to expand, reaching EGP96.3 billion ($2 billion) in 2025, according to the Financial Regulatory Authority. Despite the growth, access to formal credit remains limited. Industry data suggest that only a small share of adults have access to credit products, with women particularly underrepresented in borrowing activity.

The company says it has now onboarded more than one million customers and surpassed an EGP1 billion loan portfolio. About 75 percent of its users were previously unbanked or underbanked, while more than 35 percent are women. It reported reaching profitability in 2025, supported by a 173 percent year-on-year increase in revenue.

Blnk’s lending system relies on proprietary artificial intelligence models that analyze transaction patterns and other local data points to generate credit decisions within seconds. The company says this approach allows it to price risk more accurately than traditional scoring systems.

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