Africa’s tourism industry is attracting a growing number of travelers looking for more than traditional holiday experiences. Visitors are increasingly seeking destinations that combine comfort, culture, business convenience and memorable experiences, creating new opportunities for luxury hospitality brands across the continent.

As demand for premium travel grows, hotel operators are investing in properties that reflect the character of their locations while meeting international standards. From wildlife destinations and coastal resorts to major business centers, travelers are looking for places that offer both a sense of place and high-quality service.

Among the companies serving this market is Legacy Hotels & Resorts, a hospitality group with a portfolio of four- and five-star hotels, resorts and safari lodges across Africa.

The company has built its reputation around offering guests experiences shaped by local surroundings rather than a one-size-fits-all approach to hospitality.

Legacy says its properties are designed to complement the destinations in which they operate. While each hotel and resort has its own identity, the group focuses on service, comfort and attention to detail, whether guests are traveling for business, leisure or special occasions.

That approach is perhaps most visible at The Leonardo in Johannesburg, one of the group’s flagship properties and a development that has become a recognizable part of South Africa’s commercial capital.

A Landmark in Sandton

Located in the heart of Sandton, Johannesburg’s financial district, The Leonardo stands as Africa’s tallest building. Rising 234 meters above the city, the 55-story mixed-use development combines luxury accommodation, dining, wellness facilities and business amenities under one roof.

The project was completed during a challenging period for South Africa’s economy and contributed jobs during construction.

Today, it serves as both a residential and hospitality destination, attracting business travelers, tourists and local visitors.

The property also showcases works by established and emerging South African artists, adding a strong cultural element to the guest experience.

The Leonardo offers a range of accommodation options, including one-, two- and three-bedroom luxury suites, grand suites and penthouses.

The residences are designed for both short visits and extended stays, providing guests with space, privacy and views across Johannesburg’s skyline.

Dining above the city

Food and entertainment play a central role in The Leonardo experience. Guests can choose from several dining venues, each offering a different atmosphere while maintaining the property’s focus on quality and service.

AURUM Restaurant serves contemporary cuisine overlooking the pool deck, while Leo’s Lounge and Deli offers breakfast, light meals, pastries and specialty coffee throughout the day.

Octo Bar, located alongside the seventh-floor pool, has become known for its wood-fired pizzas, cocktails and relaxed setting above the city streets.

One of the property’s most talked-about attractions is Alto234, a rooftop venue that offers sweeping views across Johannesburg and beyond.

The space combines premium beverages, light dining and sunset views, making it a popular destination for visitors looking to experience the city from a different perspective.

Business, wellness and lifestyle

Beyond hospitality and dining, The Leonardo caters to corporate travelers through a collection of conference and meeting facilities that can accommodate gatherings ranging from small executive sessions to larger business events.

The property also places a strong emphasis on wellness. Its spa offers facial treatments, massages and body therapies using internationally recognized products, while the fitness center features modern equipment designed for guests who want to maintain their exercise routines while traveling.

As luxury travel continues to evolve across Africa, Legacy Hotels & Resorts is positioning itself to serve travelers seeking experiences that blend comfort, service and a strong connection to destination.

Through properties such as The Leonardo, the group is helping shape a hospitality market where guests increasingly value memorable experiences as much as the places they visit.