Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Durban plans $115 million superyacht Marina to attract luxury tourism to Africa

Durban is planning a $115.6 million superyacht marina targeting 2,500 jobs and luxury tourism spending, with visits expected from 2028.

Oluwatosin Alao Oluwatosin Alao

Kasbah Tamadot Blends Luxury and Berber Culture in Morocco’s Atlas Mountains

Richard Branson’s Kasbah Tamadot pairs Atlas Mountain luxury with private pool suites, Berber culture, Moroccan cuisine and wellness experiences.

Oluwatosin Alao Oluwatosin Alao

Newlyn’s $39 million Logistics Park in Gqeberha nears completion  

Newlyn logistics park in Gqeberha nears completion, with a $39 million investment set to expand South Africa’s industrial capacity.

Timilehin Adejumobi Timilehin Adejumobi

Niva Labriz Seychelles: Inside an exclusive African island retreat

Discover Niva Labriz Seychelles, a luxury island resort with beachfront villas, Creole dining and rainforest adventures on Silhouette Island.

Timilehin Adejumobi Timilehin Adejumobi

South Africa’s $3.2 billion man buys 2,700 acres of English countryside

South African billionaire Koos Bekker has quietly acquired over 2,700 acres in Somerset, turning rural England into an ultra-luxury playground.

Omokolade Ajayi Omokolade Ajayi

South Africa’s new $38 million luxury hub sells out 76% before construction

Aspire Waterfall City sells 76% of its R624 million ($38 million) units before construction, proving strong demand for secure Gauteng luxury living.

Omokolade Ajayi Omokolade Ajayi

De Beers returns to Israeli diamond market after nine years

De Beers returns to Israel's diamond market after nine years as tax reforms seek to revive trade amid falling prices and exports.

Timilehin Adejumobi Timilehin Adejumobi

Meliá Maputo Sky: Luxury living above Mozambique’s capital

Meliá Maputo Sky combines luxury rooms, Maputo Bay views, fine dining, spa facilities and conference venues in Mozambique’s capital.

Timilehin Adejumobi Timilehin Adejumobi

Abu Dhabi’s luxury housing boom signals new opportunity for African investors

Abu Dhabi has 26 branded residences in development as luxury homes command a 44% global price premium, attracting investors and global brands.

Oluwatosin Alao Oluwatosin Alao