Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Nick Danso Adjei
LuxuryBusiness

How Nick Danso Adjei built Royal Nick Hotel into a flagship Ghana asset

Nick Danso Adjei founded Royal Nick Hotel in 1992, turning a Tema property into a flagship business asset serving Ghana’s trade-driven economy.

Feyisayo Ajayi Feyisayo Ajayi
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IHG
LuxuryBusiness

Cairo’s mega luxury hotel pipeline signals market dominance

Massive hotel development positions Cairo at the center of Africa’s high-end travel growth.

Timilehin Adejumobi Timilehin Adejumobi
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tintswalo-atlantic-cape-town-south-africa
LuxuryHot News

Tintswalo Atlantic: Cape Town’s ultimate oceanfront boutique escape

Tintswalo Atlantic offers secluded oceanfront luxury for elite travelers seeking privacy and scenery

Timilehin Adejumobi Timilehin Adejumobi
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Tswalu spans 1,200 sq km in South Africa’s southern Kalahari, offering luxury safaris and conservation guided by the Oppenheimer family.
LuxuryExclusive

Why Tswalu stands out as South Africa’s largest private safari reserve

Set in the southern Kalahari, Tswalu blends scale, restraint and conservation to redefine private safari travel in South Africa.

Editorial Team Editorial Team
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Mazagan Beach & Golf Resort
LuxuryTourism

10 exclusive golf resorts in Morocco

Morocco’s elite golf destinations offer world-class courses, spas, and beachfront stays.

Timilehin Adejumobi Timilehin Adejumobi
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Palais Namaskar, Morocco
LuxuryHot News

Marrakech’s oasis of tranquility: Inside Palais Namaskar’s luxe escape

Palais Namaskar blends privacy, wellness and design to attract elite travelers to Marrakech’s Palmeraie.

Timilehin Adejumobi Timilehin Adejumobi
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DoubleTree-by-Hilton-Lome-Airport-Togo
BusinessLuxury

Hilton expands Africa footprint with three DoubleTree signings

Hilton plans three new DoubleTree hotels in Morocco, Togo and Congo, lifting its Africa pipeline beyond 100 properties.

Timilehin Adejumobi Timilehin Adejumobi
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Outdoor View of 18 On The Hill Lodge
LuxuryTourism

18 On The Hill debuts in Greater Kruger luxury scene

Luxury safari lodge 18 On The Hill opens in Greater Kruger, offering suites, wildlife, and immersive bush experiences.

Timilehin Adejumobi Timilehin Adejumobi
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LuxuryHot News

Gemfields makes $128.5 million from gemstone auctions in 2025

Gemfields posted $128.5 million auction revenue in 2025 as PP2 nears completion, boosting ruby output in Mozambique and emerald recoveries in Zambia.

Feyisayo Ajayi Feyisayo Ajayi
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