Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Tourism Luxury

Marriott report: AI, Luxury travel drive South Africans’ 2026 holidays

South Africans plan six 2026 holidays, led by Gen Z, domestic and international trips.

Timilehin Adejumobi November 11, 2025

Luxury Hot News

Borana Lodge: Kenya’s luxury safari rooted in conservation

Borana Lodge in Laikipia blends conservation, community, and comfort, offering travelers a luxury safari that restores and protects Kenya’s wild lands.

Feyisayo Ajayi November 11, 2025

Luxury Business

Accor inks new Mövenpick Abuja deal to deepen West Africa reach

Accor signs new Mövenpick Abuja deal, expanding its premium footprint in Nigeria and West Africa.

Timilehin Adejumobi November 10, 2025

A luxury suite at Kapama River Lodge featuring modern decor, natural textures, and views of the South African bushveld.

Tourism Luxury

Kapama grows its Safari footprint with new luxury projects

At a glance South Africa’s Kapama Private Game Reserve is deepening its mark in the country’s high-end safari scene with two major developments — the debut of the Tamboti Superior Suites at Kapama River Lodge and the reimagining of Kapama Southern Camp into an exclusive, villa-only retreat. Set in the heart of the Greater Kruger region, Kapama has long been known for combining conservation and luxury in one seamless experience. Now, the family-owned reserve is taking another step forward, investing…