At a Glance:
- African hospitality brands are expanding globally, leveraging regional growth to target international markets.
- Regional growth in Africa is fueling global ambitions for high-end resorts and luxury accommodations.
- Cultural immersion and exceptional service drive the global success of African hospitality brands.
African hospitality brands are going global, blending world-class luxury with authentic cultural experiences.
From Sun International to Serena Hotels, these top African names are leveraging regional growth, rising tourism demand, and strategic expansion into key international markets to redefine global hospitality with a uniquely African touch.
These top 5 African hospitality brands exemplify the continent’s growing appeal in the global tourism industry.
Sun International: Luxury meets African heritage
Sun International, a leading luxury hotel and casino brand in Africa, is expanding globally with properties in Botswana, Zambia, and plans for the Middle East and Asia.
Known for iconic resorts like Sun City in South Africa, the brand offers premium gaming and luxury accommodations.
Its strategy leverages South Africa’s cultural and economic influence, blending local heritage with world-class luxury for sophisticated experiences.
Sun International posted a 17.4 percent rise in annual headline earnings per share. The group attributes the performance to the resilience of its omnichannel.
Radisson Blu: Pan-African luxury with global ambitions
Radisson Blu, part of Radisson Hotel Group, is expanding its footprint across Africa with key properties in Nairobi, Lagos, and Cape Town.
The brand aims for growth in Asia and the Middle East, offering a blend of European heritage and local culture.
Focused on luxury, sustainability, and top-tier service, Radisson Blu is a leading choice for high-end travelers in Africa’s thriving tourism market.
Tsogo Sun Group: Luxury resorts with a global vision
Tsogo Sun Group, a South African hospitality leader, is rapidly expanding its portfolio in Africa and beyond, with properties in Mozambique, Tanzania, and more.
The brand blends contemporary luxury with authentic African hospitality, focusing on delivering exceptional service.
With plans to enter emerging markets like Asia and Latin America, Tsogo Sun is poised to cater to the rising global demand for high-end resorts offering immersive African experiences.
Sarova Hotels: Kenyan excellence on the global map
Sarova Hotels, one of Kenya’s top hospitality brands, is expanding internationally with properties in Dubai and London.
Known for its exceptional service and African-inspired designs, Sarova brings cultural immersion to luxury tourism.
With a strong presence in East Africa, the brand’s global expansion positions it as an ambassador for authentic African hospitality worldwide.
Serena Hotels: Pioneering African luxury in international markets
Serena Hotels, a leading Kenyan brand, is expanding globally with over 30 properties in East Africa and new ventures in Dubai.
Known for sustainable tourism and authentic cultural experiences, the brand attracts affluent travelers seeking luxury and African charm, reinforcing its position as a key player in the global luxury hospitality market.
