At a Glance
- Lux Collective confirms a new eco-luxury lodge estate along the Zambezi River, set to open in 2028.
- The project strengthens Zimbabwe’s efforts to attract high-end travellers and compete with regional luxury destinations.
- The development forms part of the group’s wider global expansion across Asia, Africa, the Middle East and the Indian Ocean.
Zimbabwe is drawing new interest from global hospitality investors as one of the industry’s most recognizable luxury groups moves ahead with a landmark project near Victoria Falls.
The Lux Collective, known for its design-led eco-resorts across Asia, the Indian Ocean and Africa, has confirmed plans to build an upscale lodge estate on the banks of the Zambezi River.
The announcement comes at a time when Zimbabwe is working to rebuild its profile among long-haul travellers and premium tour operators.
While the country has long been home to one of the world’s most dramatic natural wonders, its higher-end tourism market has often struggled to secure the kind of sustained foreign investment seen in neighbouring destinations.
That gap is beginning to narrow. Analysts say global hotel brands are increasingly turning to African wilderness regions that blend comfort with conservation, a shift driven by travellers who want nature-focused experiences without compromising on design or service.
The Lux Collective’s expansion into Victoria Falls adds weight to that trend and signals confidence in Zimbabwe’s long-term appeal.
Industry observers note that demand for sustainable travel remains strong, particularly among affluent visitors who value privacy, cultural connection and low-impact development.
For Zimbabwe, the project represents a chance to compete more directly with established luxury hubs in Botswana, South Africa and East Africa.
A new eco-lodge estate on the Zambezi
The project — LUX* Xinii Victoria Falls — is set to open in 2028 with backing from Chinese investment partners.
It is the group’s second major venture in Southern Africa after its Botswana property, LUX* Xinii Mababe, and follows a strategy anchored in eco-sensitive design and close collaboration with local communities.
Construction will unfold in two stages. The first phase will feature 12 high-end lodges with conical, African-inspired roofing built to support natural cooling and rainwater harvesting.
A second phase will add 14 more lodges, along with a signature restaurant and swimming pool, creating a secluded retreat within minutes of one of Africa’s most famous landmarks.
Global expansion picks up pace
The Victoria Falls project comes as The Lux Collective accelerates its global rollout.
The group expects seven new hotel signings in 2025, extending its footprint across Asia, the Middle East, the Indian Ocean and Africa.
China remains central to its growth plans.
Two flagship openings are scheduled for 2027: LUX* Tea Horse Road Mount Tiantai in Sichuan and LUX* On The Bund Shanghai, which will feature a private marina, sweeping waterfront views, fine dining venues and a rooftop bar.
With 16 new properties in development across Vietnam, Dubai, Bali, Oman and Mauritius, the company continues to broaden its LUX*, SALT and SOCIO brands.
Tourism analysts say LUX* Xinii Victoria Falls could help elevate Zimbabwe’s standing among high-spending travellers and strengthen the country’s wider hospitality sector.
