Morocco is targeting a larger slice of Germany’s $53 billion textile and clothing market as its exporters look to convert years of rising shipments into a stronger position against Asian suppliers.

The Moroccan Association of Textile and Apparel Industries (AMITH) has partnered with the Swiss Import Promotion Programme (SIPPO) on a 45-day market research project designed to identify German buyers and commercial opportunities for Moroccan manufacturers.

SIPPO announced the research mission on Sept. 10, with the work scheduled for the second half of 2026. The study will examine major buyers, brands, distributors and contract clients while identifying requirements around products, volumes, quality and sustainability.

It will also produce a directory of potential commercial contacts and an events calendar, giving Moroccan exporters a more targeted route into Germany rather than relying largely on existing industry relationships.

Morocco has room to expand

Germany imported about $53 billion of textiles and clothing in 2025, making it the European Union’s largest market by value. France followed with $32 billion, Spain with $26 billion and Italy with $23 billion.

The German market recovered sharply last year after two years of weaker imports. Purchases fell from $53 billion in 2022 to $46 billion in both 2023 and 2024 before returning to $53 billion in 2025.

Moroccan exporters have been moving in the opposite direction. Shipments to Germany increased from $583 million in 2022 to $640 million in 2023, $666 million in 2024 and $764 million in 2025.

Despite that growth, Morocco accounted for only about 1.4% of German textile and clothing imports last year. Across the wider EU market, Moroccan exports stood at $5.3 billion, equivalent to about 2.2% of the bloc’s $245 billion textile and clothing imports.

That gap is now central to AMITH’s strategy as the industry searches for buyer segments where Moroccan suppliers can compete more effectively.

Asian suppliers still dominate

Morocco is entering a German market led by established Asian suppliers. China exported about $13 billion in textiles and clothing to Germany in 2025, followed by Bangladesh at $9.1 billion. Turkey ranked third with $4.8 billion, ahead of Vietnam at $2.8 billion, Pakistan at $2.5 billion, India at $2.4 billion and Cambodia at $2.1 billion.

AMITH’s push follows a series of contacts aimed at building stronger links with German buyers. Its executives met representatives of Hugo Boss in Metzingen in June 2025, before organising a trade mission in Düsseldorf with German textile procurement officials in July.

In October 2025, Germany’s Dialogue Textil-Bekleidung (DTB) network sent a delegation to Morocco with SIPPO support. The new market study moves those engagements toward structured commercial prospecting, with Morocco seeking to turn three consecutive years of export growth into a larger and more sustained presence in Germany.