Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Paradise found: Inside Mozambique’s Bahia Mar Boutique Hotel

Sustainable luxury and marine adventure converge on Mozambique’s coast

Timilehin Adejumobi Timilehin Adejumobi

Finch Hattons opens luxury Safari camp in Kenya’s Tsavo West

Luxury safari travel in Kenya is expanding with the growth of Finch Hattons Luxury Tented Camp, an upscale camp set inside Tsavo West National Park. The property sits at the base of the Chyulu Hills, an area known for its volcanic landscapes, natural springs and wide, open skies.  The camp’s expansion comes as high-end safari operators report steady interest from travelers seeking privacy, conservation and fewer vehicles on game drives. Tsavo West, often described as one of Kenya’s wildest parks,…

Oluwatosin Alao Oluwatosin Alao

Egypt’s billion-dollar hospitality expansion plans

Egypt bets big on luxury hotels and global brands.

Timilehin Adejumobi Timilehin Adejumobi

Kisawa Sanctuary: Luxury Mozambique retreat blends design and culture

Kisawa Sanctuary blends luxury, Mozambican art, and eco-conscious design across Benguerra Island’s pristine coastline.

Timilehin Adejumobi Timilehin Adejumobi

Vukile’s $2 billion Spain retail portfolio cements Iberian market dominance

Vukile’s €1.7 billion ($1.98 billion) Spanish portfolio surpasses Lighthouse’s footprint, cementing Iberian retail dominance.

Feyisayo Ajayi Feyisayo Ajayi

Luxury meets the wild at JW Marriott Masai Mara Lodge Kenya

Luxury travel in Kenya is entering a new phase with the opening of JW Marriott Masai Mara Lodge, the brand’s first dedicated safari lodge. The property sits along the Talek River, bordering the Masai Mara National Reserve, one of Africa’s most visited wildlife conservancies.  The setting is deliberate. The Masai Mara remains central to Kenya’s tourism industry, drawing travelers eager to see the Big Five and the annual Great Migration. By planting its flag here, JW Marriott is tying its…

Oluwatosin Alao Oluwatosin Alao

New $62 million Somerset West project taps Western Cape housing demand

The Charles launches 178 apartments in Somerset West, Western Cape, as demand grows for secure estates and lifestyle-driven housing.

Omokolade Ajayi Omokolade Ajayi

Mauritius’ Heritage Awali Golf & Spa Resort blends nature and luxury

Set on the quiet shores of Bel Ombre in southern Mauritius, Heritage Awali Golf & Spa Resort offers a polished take on the island’s luxury travel market. The five-star beachfront property pairs an all-inclusive model with a strong sense of place, appealing to travelers who want comfort without losing touch with local culture.  Tourism remains a pillar of Mauritius’ economy, and competition among high-end resorts is intense. Heritage Awali sets itself apart by leaning into its African and Mauritian influences,…

Oluwatosin Alao Oluwatosin Alao

Maasai Mara reports surge in safari camps

The number of safari camps in Kenya’s Maasai Mara has surged, straining wildlife habitats and prompting legal action to enforce conservation rules.

Timilehin Adejumobi Timilehin Adejumobi