Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Luxury Tourism

Inside Tanzania’s JAZ Elite Aurora, Zanzibar’s new luxury escape

JAZ Elite Aurora Zanzibar redefines luxury hospitality in Zanzibar with a new beachfront resort targeting global premium travelers.

Timilehin Adejumobi June 1, 2026

Luxury Billionaires Business Hot News

After $237 million dividend, Abdul Samad Rabiu is ‘Cruising the Mediterranean’

After receiving $237 million dividend from BUA Cement, Nigerian billionaire Abdul Samad Rabiu cruises the Mediterranean following strong 2025 results.

Omokolade Ajayi May 31, 2026

Technology Luxury

Lighthouse acquires Hotelrank.ai to boost AI visibility in African hospitality

Lighthouse acquires Hotelrank.ai to help hotels improve AI visibility, rankings and direct bookings on ChatGPT and Gemini.

Oluwatosin Alao May 30, 2026

federal Airlines Baobab Lounge - Hoedspruit

Tourism Luxury

Federal Airlines opens Baobab Lounge at Hoedspruit Eastgate Airport

Federal Airlines, a South Africa’s leading private charter & shuttle flight, has opened its new Baobab Lounge at Hoedspruit Eastgate Airport in the Lowveld, expanding its ground services for travellers heading to safari destinations across the region. The opening comes as the carrier scales up its scheduled Lowveld routes, part of its broader effort to streamline travel connections for passengers moving through one of Southern Africa’s key tourism gateways. The airline said the lounge is intended to improve the overall…

Timilehin Adejumobi May 29, 2026

Luxury Tourism

Inside The Oberoi Marrakech: Morocco’s ultra-luxury desert escape

Explore The Oberoi Marrakech, Morocco’s ultra-luxury desert resort blending royal architecture, wellness and exclusivity.

Timilehin Adejumobi May 29, 2026

Luxury Tourism

IHCL’s Taj expands into South Africa’s Greater Kruger

IHCL’s Taj has opened Taj Bush Lodge in South Africa’s Greater Kruger, marking its entry into the safari luxury market with expansion plans underway.

Timilehin Adejumobi May 28, 2026

Val de Vie Estate ranks among top global wellness communities in 2026

Luxury Business

Top South African estate ranked among world’s best wellness communities

South Africa’s high-end property market is drawing fresh international attention after Val de Vie Estate in the Western Cape was ranked among the world’s leading wellness communities. The luxury estate in the Paarl-Franschhoek Valley was named in the Global Wellness Institute’s 2026 Wellness Real Estate Atlas, a report widely followed in the global property and wellness sectors. Val de Vie was the only African development placed in the Atlas’ top category of projects considered global examples for the industry. The…

Oluwatosin Alao May 28, 2026