Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Ethiopia
BusinessLuxury

Ethiopia emerges as Africa’s most expensive country to live

Ranked 53rd globally with a cost of living index of 43.2, Ethiopia surpassed all other African nations in overall daily expenses.

Timilehin Adejumobi Timilehin Adejumobi
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The Oberoi Beach Resort Sahl Hasheesh 2
Hot NewsLuxury

Oberoi Sahl Hasheesh elevates Red Sea luxury on Egypt’s premium coast

The Oberoi Beach Resort Sahl Hasheesh redefines Red Sea luxury with private suites, gourmet dining, and world-class service.

Feyisayo Ajayi Feyisayo Ajayi
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La Sultana Oualidia
Hot NewsLuxury

La Sultana Oualidia: Morocco’s luxury lagoon resort in Oualidia

La Sultana Oualidia blends Moroccan elegance, oyster dining, and lagoon-side serenity on Morocco’s Atlantic coast.

Feyisayo Ajayi Feyisayo Ajayi
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MARRIOTT HOTEL
TourismLuxury

Marriott expands African presence with bold growth strategy

Marriott to add over 50 Hotels, 9,000 rooms in Africa by 2027 with luxury and select-service brands to lead growth across North, East, and West Africa

Timilehin Adejumobi Timilehin Adejumobi
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La Sultana Group
Hot NewsLuxury

La Sultana Hotel Group: Exclusive Moroccan luxury in Marrakech and Oualidia

La Sultana Hotel Group redefines Moroccan luxury through intimate design, eco-conscious values, and immersive cultural elegance.

Feyisayo Ajayi Feyisayo Ajayi
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CityBlue
LuxuryBusiness

Kenya’s real estate grows as CityBlue, SMB unveil new residences

CityBlue and SMB unveil Le Mirage in Nairobi’s Westlands, blending luxury, location, and investor appeal in Kenya’s booming real estate market.

Timilehin Adejumobi Timilehin Adejumobi
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BusinessLuxury

Tanzania targets sovereignty over gold as African trend grows

The move is part of a broader push to maximize in-country value from natural resources and boost the role of the Bank of Tanzania (BoT) in gold reserve accumulation.

Timilehin Adejumobi Timilehin Adejumobi
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Casablanca Marriott Hotel
LuxuryExclusive

Casablanca Marriott Hotel blends modern comfort with art deco heritage

Stay in the heart of Casablanca at Marriott Hotel, where Art Deco charm meets modern luxury, ideal for business, leisure, and memorable events.

Omokolade Ajayi Omokolade Ajayi
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Radisson Millennium Heights Aparthotel
LuxuryHot News

Radisson Millennium Heights Aparthotel set to redefine luxury hospitality in Harare by 2026

Radisson Millennium Heights Aparthotel to debut in Harare by 2026, fusing luxury stays with fractional ownership.

Feyisayo Ajayi Feyisayo Ajayi
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