Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Zimbabwe backs JR Goddard Victoria Falls tourism, commercial project

Luxury Business

JR Goddard plans commercial hub near Victoria Falls tourism hotspot

Zimbabwe is stepping up efforts to position Victoria Falls as a higher-value tourism and investment destination, as authorities seek to attract private capital into infrastructure and real estate projects linked to one of Southern Africa’s most visited landmarks. The plan reflects a broader push to connect tourism growth with commercial development in designated economic zones. The government has approved a major land development agreement involving a consortium led by JR Goddard. The project will open up 271 hectares of commercial…

Oluwatosin Alao April 22, 2026

Accor signs deal with MAVEN to launch TRIBE Ain Sokhna at Baymount

Luxury Business

Accor signs deal with MAVEN to launch TRIBE Ain Sokhna, first entry into Egypt

Accor signs deal with MAVEN to launch TRIBE Ain Sokhna at Baymount, marking its first hotel entry into Egypt’s Red Sea coast.

Timilehin Adejumobi April 21, 2026

JW-Marriott-Mount-Kenya-Rhino-Reserve-Safari-Camp-Rendering

Tourism Luxury

JW Marriott opens luxury safari camp in Mount Kenya Rhino Reserve

JW Marriott will open a luxury safari camp in Kenya’s Solio Reserve in July 2026, blending high-end hospitality with conservation and local sourcing.

Timilehin Adejumobi April 20, 2026

Madaar launches $290 million Hillage in Sheikh Zayed as luxury demand rises

Business Luxury

Madaar launches $290 million Hillage project in Sheikh Zayed, Egypt

Madaar Developments is expanding its presence in Egypt’s real estate market with a $290 million residential project in Sheikh Zayed City, highlighting steady demand for upscale housing in West Cairo. The launch of The Hillage comes at a time when developers are racing to secure limited land in one of Greater Cairo’s most in-demand areas. Improved roads and infrastructure have made the district more accessible, helping support property prices. As available land tightens, large-scale projects are increasingly seen as long-term…

Oluwatosin Alao April 20, 2026

Luxury Tourism

Sugar Beach Mauritius: Where luxury meets island elegance

Sugar Beach Mauritius offers beachfront luxury, sunset views, fine dining, and wellness experiences on Africa’s top island escape

Timilehin Adejumobi April 19, 2026

Luxury Tourism

Sofitel Cotonou Marina Hotel & Spa raises luxury hospitality standards in Benin

Sofitel Cotonou Marina Hotel & Spa brings a new luxury standard to Benin with art-driven design, refined dining and beachfront views in Cotonou.

Timilehin Adejumobi April 18, 2026

Business Luxury

Egypt’s Talaat Moustafa Group to develop $27 billion mega city near Cairo

TMG launches $27 billion Spine city near Cairo, reshaping Egypt’s real estate market with jobs, growth, and smart urban design.

Timilehin Adejumobi April 18, 2026

Nambiti Hills Lodge offers a luxury safari escape in KwaZulu-Natal, South Africa

Tourism Luxury

Nambiti Hills Lodge blends luxury and wildlife in South Africa safari

Just a few hours from South Africa’s two main economic centers, Nambiti Hills Lodge is quietly gaining attention in the country’s luxury safari sector. Set within the Nambiti Private Game Reserve near Ladysmith in KwaZulu-Natal, the lodge offers a high-end wildlife escape without the long travel often linked to African safaris. The reserve spans about 10,000 hectares of protected land and is part of a broader effort to expand conservation-linked tourism in the region. Its landscape shifts between open savannah,…

Oluwatosin Alao April 17, 2026