Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Kimpton Property-an IHG Hotel
LuxuryTourism

IHG debuts first Kimpton hotel in Morocco

IHG launches its first Kimpton hotel in Marrakech, Morocco, blending design, wellness, and local charm.

Timilehin Adejumobi Timilehin Adejumobi
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Africa's youth in modern hospitality
LuxuryTourism

How Africa’s youth are shaping modern hospitality

A new generation of Africans is transforming hospitality with mobile tech and experience-led stays.

Timilehin Adejumobi Timilehin Adejumobi
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Bloemfontein, South Africa
TourismLuxury

Bloemfontein shines as South Africa’s top astro-tourism spot

Bloemfontein attracts travelers with planetariums, observatories, and cultural stargazing experiences.

Timilehin Adejumobi Timilehin Adejumobi
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La Digue, known for its slow pace and natural beauty, is increasingly being promoted as a cultural hub.
TourismLuxury

Seychelles elevates cultural tourism through La Digue Creole event

At a Glance The Seychelles is redefining its tourism strategy, moving beyond its famed beaches and resorts to highlight the islands’ rich cultural heritage. On La Digue, one of the country’s most picturesque islands, this approach took center stage during the latest edition of Rendezvous Diguois, a Creole cultural event that blends music, dance, crafts, and cuisine.  The event gained further attention with the first official visit of Tourism and Culture Minister Amanda Bernstein. Her presence underscored the government’s commitment…

Oluwatosin Alao Oluwatosin Alao
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Madagascar’s lemur National Park
TourismLuxury

Exclusive Lemur and rainforest experiences

Luxury travel and conservation converge in Madagascar’s lemur-rich rainforests.

Timilehin Adejumobi Timilehin Adejumobi
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Africa cashew producing countries
LuxuryTourism

Luxury coffee and culinary experiences in Ethiopia

Ethiopia blends coffee heritage with world-class gourmet experiences.

Timilehin Adejumobi Timilehin Adejumobi
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For Brazzaville, the arrival of Kempinski is a statement of confidence.
LuxuryBusiness

Kempinski Hotel Brazzaville signals rising luxury demand in central Africa

At a Glance Brazzaville has added a prominent new address with the opening of Kempinski Hotel Brazzaville, the Republic of Congo’s first purpose-built luxury hotel. The debut brings the Swiss luxury brand back to Africa after nearly a decade and reflects a steady rise in demand for high-end accommodation in Central Africa’s political and commercial centers.  The launch comes at a time when African capitals are competing more aggressively for business travelers, diplomats and international conferences. These groups, once served…

Oluwatosin Alao Oluwatosin Alao
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The St. Regis Cairo luxury hotel
TourismLuxury

Marriott, Palm Hills launch St. Regis Cairo Luxury Hotel

Marriott and Palm Hills open the St. Regis Cairo, adding a luxury hotel near the Grand Egyptian Museum in West Cairo.

Timilehin Adejumobi Timilehin Adejumobi
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El Alamein City, Egypt
LuxuryHot News

Why El Alamein Is Egypt’s next luxury hotspot

Luxury tourism and real estate boom in Egypt’s New El Alamein City.

Timilehin Adejumobi Timilehin Adejumobi
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