Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Accor, Contact Development Deal signing event
BusinessLuxury

Accor, Contact Developments to open Pullman hotel in Egypt’s new capital

Accor partners Contact Developments to launch Pullman New Capital Hotel & Residences in Egypt’s emerging administrative capital hub.

Timilehin Adejumobi Timilehin Adejumobi
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Avani Windhoek Hotel & Casino
LuxuryTourism

Windhoek’s urban luxury hub: Inside Avani Hotel & Casino

Avani Windhoek Hotel & Casino defines Namibia’s urban luxury scene, blending business travel, casino entertainment, and skyline views.

Timilehin Adejumobi Timilehin Adejumobi
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Rainbow Towers Hotel
LuxuryTourism

Rainbow Towers Hotel: Harare’s iconic business landmark

Harare’s Rainbow Towers Hotel blends legacy luxury with MICE dominance, anchored by Africa’s largest conference hub.

Timilehin Adejumobi Timilehin Adejumobi
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Royal Livingstone Zambia unveils upgraded Zambezi riverfront rooms
TourismLuxury

Royal Livingstone Hotel in Zambia unveils upgrade with Zambezi views

The Royal Livingstone Victoria Falls Zambia Hotel by Anantara has completed a wide-ranging upgrade of its riverside rooms, reinforcing its position as one of Zambia’s best-known luxury stays along the Zambezi River. The property sits on the edge of the river, close to Victoria Falls, where it draws international travellers looking for comfort paired with direct access to one of Africa’s most visited natural landmarks.  The renovation covers 93 rooms, including newly added Junior Suites. It comes as Zambia continues…

Oluwatosin Alao Oluwatosin Alao
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The Admiral exterior, Gondwana Collection
LuxuryTourism

Namibia’s Gondwana Collection expands with new hotel launch

Gondwana Collection breaks ground on The Admiral in Walvis Bay, signaling Namibia’s rising luxury tourism and coastal growth.

Timilehin Adejumobi Timilehin Adejumobi
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Hotel Africana Limited
LuxuryTourism

Hotel Africana: Kampala’s enduring business hospitality powerhouse

Hotel Africana drives Kampala’s MICE sector with large-scale conferences, corporate travel demand, and enduring market relevance.

Timilehin Adejumobi Timilehin Adejumobi
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Citadines Westview Nairobi
BusinessLuxury

Ascott expands Nairobi footprint with 160-key Citadines property deal   

Ascott signs 160-key Citadines Westview Nairobi in Kilimani, expanding its Kenya hospitality footprint and Africa pipeline through 2028.

Timilehin Adejumobi Timilehin Adejumobi
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Michelangelo-Towers
LuxuryTourism

South Africa’s Michelangelo Hotel shuts amid ownership battle at legacy

Michelangelo Hotel in Sandton remains shut as a takeover battle between Legacy shareholders heads to appeal, leaving the landmark property idle.

Timilehin Adejumobi Timilehin Adejumobi
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Pearl of Africa Hotel debt crisis
Hot NewsBusinessLuxury

Why Ugandan businessman Mohammed Hamid’s $300 million Pearl of Africa Hotel is still in debt crisis

Ugandan businessman Mohammed Hamid risks losing his $300 million hotel as $160 million debt pushes it toward possible auction.

Feyisayo Ajayi Feyisayo Ajayi
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