Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Discover Plett Quarter Hotel in one of South Africa’s top beach towns

Along South Africa’s celebrated Garden Route, Plettenberg Bay has become one of the country’s most sought-after coastal destinations. Long known for its sweeping beaches, clear blue waters and easygoing charm, the seaside town attracts travelers looking for a stay that blends comfort, nature and understated luxury.  What makes Plettenberg Bay appealing is its balance. It offers the beauty of a beach escape, the polish of an upscale destination and the relaxed pace that many travelers now value more than crowded…

Oluwatosin Alao Oluwatosin Alao

Dias Family’s FAPCL puts high-yield Kenyan mall generating nearly $1 million up for sale

FAPCL Group lists a high-occupancy Kenyan mall for sale, signaling strong investor appetite for income-generating retail assets.

Feyisayo Ajayi Feyisayo Ajayi

Aman plans high-end safari lodge in Mozambique’s Karingani Reserve

Aman is moving into Africa’s luxury safari market with plans for a high-end lodge in southern Mozambique, a step that brings the brand to the continent for the first time. The project, known as Aman Karingani, adds to a growing list of developments aimed at wealthy travelers seeking quieter, nature-focused destinations.  The lodge will sit inside the 150,000-hectare Karingani Game Reserve, an area known for its wide, open landscapes and diverse wildlife. The move reflects a broader shift in global…

Oluwatosin Alao Oluwatosin Alao

Sonesta signs deal for new Royal Sonesta hotel near Giza Pyramids

Sonesta signs deal for a 208-room Royal Sonesta hotel in Giza, Egypt, near the Pyramids, set to open in 2028.

Timilehin Adejumobi Timilehin Adejumobi

Inside Nigeria’s growing luxury short-term rental market

Diaspora demand and investor inflows are accelerating Nigeria’s luxury short-let market across Lagos and Abuja.

Timilehin Adejumobi Timilehin Adejumobi

Transcorp Hotels Q1 2026 revenue nears $20 million as profit, margins rise

Transcorp Hotels posts $16.6 million revenue in Q1 2026 as revenue rises, margins expand on strong cost discipline.

Feyisayo Ajayi Feyisayo Ajayi

Cape Town’s Rockefeller Hotel redefines urban luxury in Foreshore

In Cape Town, where tourism, business travel and design intersect, Rockefeller Hotel & Residences is carving out a place in the city’s competitive luxury hospitality market. The property sits in the Foreshore district, an area that has steadily evolved into an extension of the central business district, supported by proximity to the V&A Waterfront and key transport links.  Cape Town continues to attract both international visitors and regional business travelers, driven by steady demand for high-end accommodation. In response, hotels…

Oluwatosin Alao Oluwatosin Alao

Hotel Sky Cape Town: Africa’s smartest luxury hotel experience

Hotel Sky Cape Town fuses automation, skyline views, and affordability in a bold shift for Africa’s urban hospitality sector.

Timilehin Adejumobi Timilehin Adejumobi

JR Goddard plans commercial hub near Victoria Falls tourism hotspot

Zimbabwe is stepping up efforts to position Victoria Falls as a higher-value tourism and investment destination, as authorities seek to attract private capital into infrastructure and real estate projects linked to one of Southern Africa’s most visited landmarks. The plan reflects a broader push to connect tourism growth with commercial development in designated economic zones.  The government has approved a major land development agreement involving a consortium led by JR Goddard. The project will open up 271 hectares of commercial…

Oluwatosin Alao Oluwatosin Alao